EVERY KIDDESERVESTO PLAY.
Not every kid gets the chance. I'm building until that changes.
I'm Shannon Baylor — founder, builder, and someone who ran youth sports programs across 23 zip codes before building a single app.
What I do
OPERATIONS & SYSTEMS
I've run the field. Now I build the systems.
I spent a decade directing youth sports programs — managing 23 zip codes, coordinating hundreds of coaches, building the operational systems that kept everything from falling apart on opening day.
Now I bring that same inside knowledge to sports contractors, leagues, and facilities who need someone who already speaks the language.
WHAT I'M BUILDING
One problem. Four tools.
Every build points at the same thing — closing the gap between the kids who play and the kids who can't find their way in. Klubbi, Let's Play Houston, Sideline Assist, Full Circle Sports.
See the builds →WHAT I'M BUILDING
Klubbi
Find youth sports programs near you — finally.
Families spend hours Googling youth sports programs and hoping something shows up. Programs spend just as much time trying to get found. Klubbi is the marketplace that connects them — searchable by sport, age group, location, and cost. Built for Houston first, designed to scale everywhere.
Let's Play, Houston
Because finding the program is only half the problem.
Cost is one of the biggest reasons kids don't play. The Let's Play, Houston discount card reduces registration fees and program costs for Houston families — making the programs that exist actually accessible to the families who need them most.
Sideline Assist
For the parent managing three kids, four schedules, and a job.
Most youth sports apps are built for coaches and administrators. Nobody built one for the parent in the stands juggling it all. Sideline Assist is a sports planning app built for families — schedules, logistics, and everything in between, in one place.
Full Circle Sports
The mission in its purest form.
Full Circle Sports is a registered nonprofit organization advocating for equal access to youth sports — regardless of zip code, income, or circumstance. It's the foundation that holds everything else together. The research, the advocacy, the evidence base for why this work matters, and the long-term home for the mission when the products do their job.
BUILDING IN PUBLIC
The wins, the freezes, the TableErrors at 11pm. All of it.
This week — current state
Okay so I'm in full freeze mode today and I'm going to tell on myself. I have 4,000+ youth sports organizations in the Klubbi database. Sounds great! It is not currently great!…
Read more →Present — closing the origin thread
If you made it to the end of this thread — hi! I'm Shannon. I'm a single mom, AuDHD founder, former youth sports program director, and someone who cannot stop thinking about why s…
Read more →ABOUT SHANNON
I watched families who couldn't find programs. I watched programs that couldn't find families. The gap between them wasn't passion — it was infrastructure. So I started building it.
Whole heart, whole brain, occasional kitchen dance. 🤍